Put your client's brand inside the story
A campaign people choose to play. ImmA turns a store, a stand, a product or a whole neighbourhood into a live investigation that teams walk, argue over and remember, with your client at the centre of it.
What a live investigation does for a brand
An advert is seen for seconds. A mystery is played for an evening, and every minute of it happens where your client wants it.
Ninety minutes of attention
Teams spend around ninety minutes inside the story, by choice, heads up and talking to each other. No banner and no spot buys that.
Footfall where you want it
Every location is a real place with a QR code. Put the scenes in your client's stores, on their stand or at partner venues, and the trail brings people through those doors.
The product as evidence
A product, a package or a campaign visual can be a clue players must find, handle and discuss. It is remembered because it mattered to the answer.
Characters who carry the message
Players question the characters in their own words. What those characters know is written with you, so the brand's story is told in conversation rather than in copy.
Followed live, summed up after
Mission Control shows every team while it runs, the organizer receives a summary of players and clues found afterwards, and each team leaves with a recap page it can share.
Co-branded, in every language
Your client's logo sits on the scenario's cover, and players read and question the story in their own language, even when it was written in another.
How a campaign runs
- 1
Brief us
The client, the audience, the places, the date and the message that has to land. Tell us what success looks like.
- 2
An Architect writes it around your client
A dedicated author builds the plot, the cast and the trail of clues around the brand, and the case is checked for solvability before anyone plays it.
- 3
Run it and read the results
Print the QR kit, open the doors and follow every team live. Run it again in another city, or leave it in place for a season.
Where it fits
- Product launches. The new product is the key piece of evidence.
- Retail trails. A mystery that runs through several stores in a city centre.
- Trade shows and stands. A case that keeps visitors at the stand and brings them back to it.
- Festivals and sponsorships. A sponsor's investigation that spreads the crowd across the site.
- Employer brand. A recruitment day or an onboarding, played as a team.
- Loyalty and client events. An evening for a client's best customers that they will still be talking about.
What we do not do
ImmA does not buy media and does not bring the audience. You bring the crowd, from your client's customers to a festival's visitors, and we give it something to do that holds it for an evening. Everything on this page is something the product already delivers.
Have a client in mind?
Tell us about the brand and the occasion. We read every message and reply personally.