The mystery is real.
Your venue becomes the game.

Cutaway of a museum on an ordinary day: visitors walking quietly between the sculpture hall, the painting gallery and the natural-history floor.
The same museum during an ImmA investigation: teams scanning a QR code by a display case, questioning a costumed actor and examining exhibits together.

ImmA turns any venue into a live investigation: scan QR codes, interrogate suspects played by AI actors, catch them lying, and solve the case with your team before anyone else.

Handed a code at the door?Join your game

Do you write stories people can play? Build one, play it, sell it.Become an Architect

How it works

For players

Scan the scene

QR codes across the venue unlock locations, characters and Action Points, the currency you spend to investigate.

Interrogate the suspects

Every suspect is an AI actor playing the Architect's script, with a backstory and secrets of their own. Ask sharp questions, build rapport, expose contradictions.

Solve the mystery

Cross-reference clues and statements, catch the liars, and make your accusation. The sharpest team wins.

For organizers

Pick a scenario

License a ready-to-run investigation from the catalog: tourism, team-building, museum or pure mystery.

Print and place

Print the QR kit, hide the clues, and set up your venue with the guided checklist. No code, no app to install.

Run it live

Session Management gives you the live board, the conversation feed, hint codes and control of the game's pace from any device.

Featured investigations

Real scenarios you can play or license today.

See all →

The first investigations are being written.

ImmA turns real streets into a case to solve. Nothing is published yet. The first scenarios are in the Factory now.

Build the first one

Three ways to make it yours

Written for your event

Not a template with your logo dropped on it. A dedicated Architect builds the plot, the cast and the trail of clues around your venue, your occasion and the people who will be there.

  • Your real locations become the map
  • Characters written for your audience
  • Tone, themes and difficulty agreed with you

Sell it under your own name

License a scenario, put your identity on it and run it as your own product, or fold it into the offer you already sell to companies, venues and visitors.

  • Your brand on the app, the props and the print
  • Your product, your prices, your clients
  • Slots into an existing tourism or events catalog

Promote your client

For marketing and events agencies: a live investigation built around your client's brand, product or venue, that people choose to spend an evening inside.

  • The product becomes a clue players handle
  • Footfall through the doors you choose
  • Every team leaves with a result to share
What it does for a brand

One platform, every occasion

Anyone can write one

Have a story? The Factory's AI core works it into a complete, solvable, illustrated investigation in hours, with you directing every choice, and you earn a share of every license sold.

Become an Architect

Ready to investigate?

Find an investigation near you, or bring one to your venue.

From the field

Real events, real cities, real teams. See how investigations play out, and get inspired to run your own.

Read the stories